I have been using the services of EquityRiders for the past 3 years and have seen them evolve. One thing that they have been consistent about is not to time the market, which removes the stress out of investing. In the last few months their recommendations have been very profitable. They are conservative and don't encourage us to get carried away by price increases due to speculation- this is a good thing. All in all, i don't need to spend extra time researching and can trust them to do their job well.